By: Kathryna de Bustos
Following
a newly-opened shopping establishment along Aurora Boulevard, there is
something beyond these doors – the all new Magnolia Flavor House.
There
have been numerous attempts at creating the authentic ice cream parlor so far
and it is noticeable that these stores would be of foreign origin and there
hasn’t been a genuine all Filipino ice cream parlor since the last Magnolia ice
cream parlor located at the then Quezon City-based Magnolia plant during the
‘90s.
Nestle
then took over the Magnolia brand and it has been on a hiatus not until the
brand was revived in 2004. With the support of a third party partner, San
Miguel, The Perfect Cone was built behind the SM Mall of Asia.
The Magnolia
brand started way back in 1925 and used to be the bread winner of all of the
San Miguel products, but today, the multi-billion ice cream business is ruled
by Unilever’s Selecta brand, Nestle, and Magnolia respectively.
Magnolia
is making its official comeback through the opening of its new ice cream parlor
called the Magnolia Flavor House located in the al fresco backyard of the
newly-opened Robinsons Magnolia located at the former location of the Magnolia
factory along Cor. Hemady Street, Aurora Boulevard during the ‘90s.
Being
one of the pioneer brands of frozen treats in the country, introducing unique
concoctions like ‘Ernie and Bert’ and ‘Choo-Choo Train’ the Magnolia brand
remains true to its word: “Only the best will do.”
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